Denny’s (NASDAQ:DENN) is calling on all Americans to try its Better Burger that’s too good to eat on the run. Denny’s dispatched its chefs to discover the best of the best and built a thicker, juicier Better Burger, featuring new ingredients top to bottom, inside and out. The made-fresh-for you, hand-pattied Better Burger with cheese is available now in five varieties served with new wavy-cut fries and a Coke for a tempting starting price of $6.99.

Denny’s knows America is hot and hungry for burgers so the company turned up the heat with a passion to slam the country’s cravings again. Research shows that 21 percent of consumers claim they are eating more burgers.[1] The burger is by far the nation’s favorite menu item chosen by 84 percent of those dining out[2]and is credited with more than 40 percent of all restaurant sandwiches consumed.[3] Even fine dining establishments and top chefs are following the trend creating upscale burgers to satisfy the desires and palates of their clientele leading to 30 percent growth in the segment over the past three years.[4]

“Burgers are a force to be reckoned with,” said Nelson Marchioli, Denny’s chief executive officer. “Just like Denny’s, they are quintessentially American…the burger unites us, comforts us and is accessible to all of us. Denny’s built a better burger that will be irreplaceable in the hearts, minds and bellies of American consumers…a burger that consumers will want to wrap their hands around and savor sitting down.”

Denny’s chefs tasted, tested and built a burger top to bottom, inside and out, never a heat lamp or single paper-wrapped patty in sight. Denny’s Better Burger masterfully features the following ingredients: 100 percent seasoned beef, hand-pressed and grilled to juicy perfection, layered with the ideal amount of melted cheese, topped off with crisp shredded lettuce, crunchy, thick-cut pickles, fresh tomatoes and sliced red onion all cradled in a specially baked, just-right-size, toasted bun.

Simply put, Denny’s built a Better Burger -

Better Bun: Perfectly sized*, perfectly toasted, perfectly delicious sesame seed bun replaces, less fitted sesame seed bun spread with margarine and toasted

*Burger to bun ratio 33 percent/66 percent replaces 25 percent/75 percent

Better Burger: 100 percent seasoned ground beef (.5 percent salt); hand-pattied with a flavor all its own replaces highly flavored ground beef with a mixture of five seasonings

Better Cheese: Thicker, creamier, perfectly melted slice replaces single thin slice

Better toppings: Cool, crisp, fresh shredded iceberg lettuce to improve texture and color replaces leaf lettuce, and is accompanied by crunchy, thick-cut pickles, fresh tomatoes and sliced red onion

“The burger is Denny’s second most popular menu selection behind its hearty Grand Slam breakfasts and now we have rebuilt it to make an even better burger,” said Mark Chmiel, Denny’s chief marketing officer. “It’s a burger that tastes way too good to eat on the run … it deserves to be served, and it’s easy on the pocketbook.”

For those who prefer the convenience of take out, the Better Burger is available in customized Denny’s Dome packaging which keeps food hot and fresh for up to 30 minutes providing the same table service-quality food for customers on the go.

Denny’s new Better Burger menu includes:

Western Burger

Tangy steak sauce drizzled over onion crispers and melted Swiss cheese. Served with lettuce, tomato and red onions.

Double Cheeseburger

Two beef patties and two slices of cheese. Served with lettuce, tomato, pickles and red onions.

Classic Cheeseburger

Choice of American, Swiss, cheddar, or pepper jack cheese. Served with lettuce, tomato, pickles and red onions.

Mushroom Swiss Burger

Topped with melted Swiss cheese and mushrooms sautéed in garlic and herbs. Served with lettuce, tomato, pickles and red onions.

Bacon Cheddar Burger

A classic burger topped with crisp bacon and cheddar cheese. Served with lettuce, tomato, pickles and red onions.