Good news on the economic front, for a change. The Kansas City office of integrated marketing agency, McCormick Company, teamed up with area clients, suppliers, local businesses and employees on Thursday, August 27, to celebrate 20 years in the city. Mark Perrin, the company president, invited over 200 people to a Backyard Bash – in this case, the parking lot that fronts their office – and contribute a few cans of food for the local Harvesters food bank.

Keeping with the Backyard Bash theme, 235 guests enjoyed live music by local band Retro Inferno, food from Kansas Cities’ world-renowned Gates Bar-B-Q and beverages provided by local companies like Boulevard Beer.. Riverside RED X helped coordinate food donations made prior to the event and assisted McCormick in delivering food supplies.

“We wanted to honor those businesses in our ‘back yard’ as well as raise 20,000 cans of food, a thousand cans for every year we’ve been in Kansas City,” Perrin said.

It was a bold effort, made tougher by an economy that has seriously cut back on charitable giving everywhere.

“We told our friends that we would match what they gave, dollar-for-dollar, can-for-can,” said Perrin.

Ever the optimist, Perrin arranged for a semi-trailer to be onsite to hold the donations. He wasn’t disappointed.

“We loaded the trailer with 27,045 cans of foods,” he said. “We put 15 pallet loads of canned food weighing about 25,000 pounds on that truck.”

A grateful Karen Haren, Harvesters’ president and CEO, applauded the effort. “With so many people losing their jobs, the need for emergency food assistance is greater than ever. Food drives such as this are an important source of nutritious food for those in need.”

Perrin shared the spotlight in reaching McCormick’s 20,000-can goal by mentioning major donors: ranging from as far away as Screenscape Studios of Des Moines to the local Commerce Bank, Farm Progress, Farm Journal, Progressive Farmer, Pioneer Hi-Bred, Price Chopper, Brownfield Radio Network, Ann D. Robertson - CPA, Riverside RED X and Briarcliff Development Company.

McCormick Company opened its Kansas City office in August 1989. The company was founded in 1926 in Amarillo, Texas, and is the 16th oldest integrated marketing agency in the U.S. McCormick’s 120-plus professionals help client companies grow sales with strategic and creative communications expertise. While our roots are in agriculture, both in the production and livestock sectors, we’ve expanded our expertise over the years to include working with financial, healthcare, rural lifestyle, companion animal and life sciences companies. In addition to Kansas City and Amarillo, TX, McCormick has offices located in Des Moines, IA; Fairport, NY; and Embro and Guelph, Ontario, Canada.

Harvesters is the Kansas City area’s only food bank, serving a 26-county region of northeastern Kansas and northwestern Missouri. Harvesters provides food and related household products to more than 550 not-for-profit agencies including emergency food pantries, soup kitchens, homeless shelters, children’s homes, homes for mentally disabled and shelters for battered persons. Together, Harvesters’ network serves more than 60,000 people every week. Harvesters, which was founded in 1979, is a certified member of Feeding America, a nationwide network of more than 200 food banks, serving all 50 states. For more information, visit www.harvesters.org.

Picture Book: McCormick 20th Anniversary Backyard Bash

Picture Book: McCormick 20th Anniversary Backyard Bash