A survey of cattle-industry leaders suggests the average price for cash cattle will rise 96 cents to 84.81 this week.

The increase in the average forecast in CatttleNetwork's Monday Market Sentiment survey marks the 12th week in a row that industry insiders have predicted an increase in prices. The Monday Market Sentiment is a forecast of the upcoming weekly cash trade (5-Area weighted average price) prices reported by the USDA. Prices decreased for the first time in a month last week. Last week the USDA announced that cash trade for the week ending September 6th was 83.85, a 14% decrease from a year earlier.

Among the reasons cited for the predictions were postive beef prices prices and hopes of an run up in futures.

Justin Gleghorn, commodities broker with Brock Thompson Trading agrees with the consensus estimate.

"I would agree with the sentiment that cash trade will increase this week. Although limited trade occurred in south last week, it appears that boxed beef movement was relatively strong last week and Tuesdays movement appeared to be rather strong. Showlists for this week were not overly bearish as some anticipated. Our showlist numbers are substantially lower than those of a year ago, this coupled with decent box movement and relatively strong prices for the end- and middle-cuts might lead to improved cash price this week”

Each week CattleNetwork awards a $100 gift certificate from Cabela's courtesy of Intervet/Schering Plough to the industry leader whose forecast comes closest to the 5-Area cash trade number reported by the USDA. The most recent winner is Eric McMillan of Cattle Empire.