A survey of cattle-industry leaders suggests the average price for cash cattle will increase 94 cents to 81.80 this week.

The increase in the average forecast in CatttleNetwork's Monday Market Sentiment survey marks the 17th week in a row that industry insiders have predicted an increase in prices.

The Monday Market Sentiment is a forecast of the upcoming weekly cash trade (5-Area weighted average price) prices reported by the USDA. Prices have decreased for four consecutive weeks. Last week the USDA announced that cash trade for the week ending October 11th was 80.86, a 9% decrease from a year earlier.

One of the reasons cited for the predictions were smaller showlist numbers.

Greg Henderson, Drovers editor agreed with the consensus estimate.

“Fed cattle supplies are at their tightest levels from now through early November. At the same time, retailers are going to start placing orders for the holiday sales season. Unfortunately, there are still plenty of negatives weighing on this market: large pork supplies at cheap prices; record heavy beef carcasses; and sluggish beef demand. But seasonally improving demand along with cooler temperatures should provide a lift to the market this week, and in the weeks to come.”

Each week CattleNetwork awards a $100 gift certificate from Cabela's courtesy of Intervet/Schering Plough to the industry leader whose forecast comes closest to the 5-Area cash trade number reported by the USDA. The most recent winner is Terry Ryan of Smithfield.