A survey of cattle-industry leaders suggests the average price for cash cattle will rise 45 cents to 84.59 this week.

The increase in the average forecast in CatttleNetwork's Monday Market Sentiment survey marks the 13th week in a row that industry insiders have predicted an increase in prices.

The Monday Market Sentiment is a forecast of the upcoming weekly cash trade (5-Area weighted average price) prices reported by the USDA. Prices increased for the first time in three weeks last week. Last week the USDA announced that cash trade for the week ending September 13th was 84.14, a 14% decrease from a year earlier.

Among the reasons cited for the predictions were lower costs of gain and manageable show list numbers.

Greg Henderson, editor of Drovers disagrees with the consensus estimate.

"Showlists have changed little at a time when they were expected to be declining, and poor packer margins have fueled rumors that packers would reduce slaughter. Activity in the beef complex would suggest that demand just hasn’t picked up like we thought it would after Labor Day.”

Each week CattleNetwork awards a $100 gift certificate from Cabela's courtesy of Intervet/Schering Plough to the industry leader whose forecast comes closest to the 5-Area cash trade number reported by the USDA. The most recent winner is Tommy Beall of Friona Industries.