Latest News From Cattle

Research Highlights Beef Consumers’ Priorities

Smart Farming

From drones and data to sensors and science, Smart Farming is a persistent management strategy that empowers farmers to collect, visualize and confidently act upon relevant insights. In turn, farmers can optimize efficiency and resources despite environmental uncertainties and remain resilient in the production of food, feed and fiber.

Category

Nearly three in four beef-eating Americans can’t imagine giving up the taste of beef, and 62% of consumers say they purchase premium beef.

That’s according to new proprietary research from Midan Marketing, a full-service agency dedicated to meat industry clients. This new research on U.S. consumers sought to help meat processors and retailers understand how marketing claims drive beef purchases.

Among the top findings:

• 88% purchase at least some conventional beef

• 72% can’t imagine giving up the taste of beef

• 68% purchase beef with production claims at least some of the time

• 62% purchase premium beef

“Recent data from Mintel shows that 81% of American consumers eat beef,” says Bridget Wasser, associate director of customer insights at Midan. “We know that consumers are seeking out several attributes when shopping for beef, so we set out to determine which claims are most impactful. This data provides incredible insights to our industry partners and we’re excited to share our findings.”

The survey, which was fielded in April 2022, presented a nationally representative sample of U.S. beef consumers with 28 different product attributes. Claims tested ranged from quality claims including USDA Prime or Choice grade, production claims like grass-fed or carbon neutral, and sourcing claims such as locally raised or product of the U.S. Using MaxDiff analysis, researchers were able to rank each attribute across multiple consumer demographics. Insights can be tailored to a particular audience or shopper demographic so that processors and retailers can pinpoint the claims that are most meaningful to its target consumer.

“We weren’t surprised to find that price continues to be a major consideration for many shoppers when they buy beef,” notes Wasser. “However, the sheer volume of data we collected means that we can tailor insights to any size retailer or processor, uncovering consumer expectations beyond price. We can validate current strategies or shed new light on which claims motivate a particular group of shoppers.”

 

Featured

Latest

Space Weather: Start Planning Today for Tomorrow’s GPS Outage
Space Weather: Start Planning Today for Tomorrow’s GPS Outage

Minor space weather events have temporarily knocked out corrections signals over Canada and The Dakotas in the past. Would your farm be ready for a more severe outage?

Data Capture Adds Value
Data Capture Adds Value

Blockchain technology captures marketing leverage data on sale day.

How to Measure Pasture-Feed Intake for Cattle
How to Measure Pasture-Feed Intake for Cattle

Cows have a job, and that job description will vary from ranch to ranch. Have you taken time to write down what cows need to do to earn their keep?

Hog Facilities

Cassady Joins Wagyu Association
Cassady Joins Wagyu Association
BY DROVERS NEWS SOURCE | April 22, 2024

American Wagyu Association names Jerry Cassady as new Executive Director effective May 1.

CAB Insider: Prime Pops for Annual Quality Peak
CAB Insider: Prime Pops for Annual Quality Peak
BY PAUL DYKSTRA | April 17, 2024

Over the past five weeks the combined Prime and Choice carcasses harvested totaled 84.7%, a six percentage point increase over the September low of 78.7%.

Hog Genetics

Beef-on-Dairy: Why Feedlots Crave This Important Information
Beef-on-Dairy: Why Feedlots Crave This Important Information
BY TAYLOR LEACH | January 31, 2024

As beef-on-dairy animals within the feedlot system continue to rise, feedlots are craving two key pieces of information to help ensure these crossbred cattle thrive.

Hemp Seed Livestock Meal Receives Green Lights On Way to Federal Approval
Hemp Seed Livestock Meal Receives Green Lights On Way to Federal Approval
BY MARGY ECKELKAMP | January 24, 2024

Wendy Mosher, CEO at New West Genetics and vice president of Hemp Feed Coalition, says this is something that has been in the works for at least four years

Hog Nutrition

Chip-less, Battery-free Sensing Technology Could be Next Phase of Animal Monitoring
Chip-less, Battery-free Sensing Technology Could be Next Phase of Animal Monitoring
BY MAUREEN HANSON | November 27, 2023

A team of Irish researchers has developed a breakthrough innovation to monitor activity and health characteristics of dairy cows – and it doesn’t involve and wires, chips, batteries, or electronics of any kind.

Wareham: Novel Technologies For Change
Wareham: Novel Technologies For Change
BY JARED WAREHAM | July 29, 2021

Fifth-generation Nebraska rancher Jaclyn Wilson, and her family, launched an innovative project using advanced technologies to track cattle as verified digital assets.

These programs are not meant to take the place of on-the-ground monitoring and management, but they provide tools for the rancher tool kit to assist in the adaptive management of rangelands.
New Technologies for Range and Pasture Management
BY MITCH STEPHENSON - UNIVERSITY OF NEBRASKA EXTENSION | May 17, 2019

These programs are not meant to take the place of on-the-ground monitoring and management, but they provide tools for the rancher tool kit to assist in the adaptive management of rangelands.

Drought Classification Expands To Largest Since 2012
Drought Classification Expands To Largest Since 2012

More than 61% of the contiguous US is in some classification of drought. That’s the largest percentage of drought classification since 2012, the year the continental US saw an all-time record of 65% during September.

Bill Bullard
Packers and Allies Urge Congress to Do Nothing in Face of Broken Markets

Self-interests of large packers has led to exploitation of independent cattlemen on one side of the supply chain and consumers on the other, says Bill Bullard. He believes Senate Bill 949 is the "packers' kryptonite."

K.C. Agricultural Business Council to Honor Two Local Leaders
K.C. Agricultural Business Council to Honor Two Local Leaders

The Agricultural Business Council of Kansas City will honor two of the region’s leading agricultural figures on May 18 with the Jay B. Dillingham Award for Agricultural Leadership and Excellence.

Upgrade Your Cattle’s Reputation with Preconditioning
Upgrade Your Cattle’s Reputation with Preconditioning

Calves need to have a sound, balanced nutritional program and be free from internal parasites in order to have an immune system fit to withstand the marketing and transportation channels of our beef production system.

Paige Carlson
How the 'Yellowstone' TV Series Is Blurring Reality of a Real Cattle Ranch

With its witty humor and larger than life storyline, the “Yellowstone” TV series is undoubtedly entertaining. But could this western-themed story make or break the rancher’s way of life?

BT Rotator Unloading Stocker Cattle 4
Tips To Lessen Disease Risks

Veterinarians say there are steps producers can take to lessen disease risks before bringing new animals into your operation.

Nevil Speer
Speer: Futures Markets Benefit Entire Industry

Speculators in the futures markets have a negative portrayal. But opposite sides of the market work in lock-step with one another - producers can’t hedge price risk without speculators on the other side. 

USDA Inspector Charged With Accepting Bribes At Texas Border
USDA Inspector Charged With Accepting Bribes At Texas Border

A U.S. Department of Agriculture employee was paid to allow tick infested and diseased cattle to enter the country, according to an indictment filed in a Laredo federal court last week.

Ultrasound and Genomic Data Enhances EPDs
Ultrasound and Genomic Data Enhances EPDs

Angus Genetics Program Director explains how ultrasound and genomic data will increase accuracy of expected progeny differences.

Tyson Ventures Launches Open Innovation Call for Sustainability Solutions
Tyson Ventures Launches Open Innovation Call for Sustainability Solutions

Tyson “Demo Day” will be held virtually on July 11, 2022, with participants invited to demonstrate how their solutions could help create a more sustainable food system.

BT_44_Farms_Bulls_BVD_Test
Terminology of Modern Beef Cattle Genetic Prediction

The tools for selecting your next herd bull have expanded significantly over the past several years. The following defines how genetic values are determined with examples of each and how to use them.

Sexten: The Great Feedstuff Debate
Sexten: The Great Feedstuff Debate

Higher grain prices raise the question of how cattle should be finished. A recent grass vs. grain discussion included the performance and economic perspectives but added an environmental evaluation.

Steve Cornett
Cornett: 'What Does the End of Beef Mean for Our Sense of Self?'

While we were busy exploring whether the government should make laws mandating how cattle are marketed, The New York Times has been writing beef's eulogy. Indeed, "beef is the Kiev of foods, besieged on all fronts."

Drought Raises Concern For Cattle Fever Ticks in South Texas
Drought Raises Concern For Cattle Fever Ticks in South Texas

The ongoing drought in south Texas has lowered the water level at the Rio Grande River making it easier for wildlife carrying cattle fever ticks to enter the U.S.

Increased Uncertainty Clouds Cattle Market Optimism
Increased Uncertainty Clouds Cattle Market Optimism

Beef demand has been strong up to this point but clearly there are more concerns about demand and input prices going forward. There is little choice but to stay tuned and try to remain as flexible as possible.

Hulett: Cash Loses Momentum
Hulett: Cash Loses Momentum

Cash fed cattle prices came under pressure last week as packer needs were lighter than in recent weeks. Wholesale beef prices have declined resulting in lower margins for processors.

Cash Cattle Lower As Grains Spike Higher
Cash Cattle Lower As Grains Spike Higher

Wheat and corn prices continued to find fuel this week from the ongoing conflict in Ukraine, but cattle markets were in retreat. The Russia/Ukraine conflict will continue to play a role in markets moving forward.

Nevil Speer
Speer: Futures Also Broken….?

Are speculators in CME Live cattle futures markets dominating price movement, adding to volatility and uncertainty? Nevil Speer examines the data to provide perspective.

New: Arovyn Approved for BRD, Pinkeye and Foot Rot
New: Arovyn Approved for BRD, Pinkeye and Foot Rot

This is a broad-spectrum, prescription antibiotic that treats the major organisms associated with bovine respiratory disease (BRD), foot rot and pinkeye.

Steve Cornett
Cornett: Q&A With An Iowa Cattle Feeder

In the fifth installment of a series exploring cattle market reforms, Steve Cornett conducts a Q&A with Brad Kooima, a commodity broker and independent cattle feeder in Sioux Center, Iowa.

Major Flooding Possible After Exceptional Drought in North Dakota
Major Flooding Possible After Exceptional Drought in North Dakota

Based on the National Weather Service North Central River Forecast Center’s latest forecast, there is a 90% chance that the Red River will exceed the major flood stage this spring.

Blue Cedar Beef Named Tomorrow’s Top Producer Horizon Award Winners
Blue Cedar Beef Named Tomorrow’s Top Producer Horizon Award Winners

Brendan and Elaine Martin, owners of Martin Angus and Blue Cedar Beef, Mt. Solon, Virginia, were recognized with the 2022 Tomorrow’s Top Producer Horizon Award.

USRSB Launches Sustainability Modules For Retail and Food Service
USRSB Launches Sustainability Modules For Retail and Food Service

The U.S. Roundtable for Sustainable Beef launches additional sustainability modules for the retail and food service sector, which completes the module series for the entire U.S. beef value chain.

Vytelle Expands Network Of In Vitro Fertilization Laboratories
Vytelle Expands Network Of In Vitro Fertilization Laboratories

Vytelle is progressing on a five-year plan to provide accessible hormone-free bovine in vitro fertilization (IVF) to producers. Three new laboratories will soon be operational and accessible to cattle producers.

California Prays For ‘Miracle March’ To Ease Drought
California Prays For ‘Miracle March’ To Ease Drought

Nobody alive today has seen weather this dry in Northern California during January and February, normally the two wettest months of the year. That’s a dramatic turnaround from record snowfall in December.

Begin Planning Drought Management Strategies
Begin Planning Drought Management Strategies

With the low amount of moisture that ranchers have received over the winter, the experts at Kansas State University’s Beef Cattle Institute said now is the time to think about management strategies for a drought.

Sustainability by the Numbers
Sustainability by the Numbers

Highlighting sustainability in the beef industry and how it can be demonstrated and proven through existing current practices and a focus on record keeping.

CAB Insider: Carcass Quality Ramping Up
CAB Insider: Carcass Quality Ramping Up

Quality grades set record highs for combined Choice and Prime carcasses during the first five weeks of 2022, slightly higher than last year. Prime grades are down marginally from year-ago at 10% vs. 10.8% last year.

Female Price Increases Spotty, Cow Slaughter Remains High
Female Price Increases Spotty, Cow Slaughter Remains High

Even in regions showing gains in beef cow inventories, price increases have been slow to develop this year. Overall, ranchers continue culling the breeding herd at a significant rate through the first quarter of 2022.

Holding on to Calves Through a Down Market
Holding on to Calves Through a Down Market

First it was just drought, now we have war in eastern Europe. On Feb. 24 Feeder Cattle futures were down over $4, Live Cattle were down over $2. The futures market jitters have given a lot of us more to worry about.

Be Prepared to Assist During Calving: Part 1
Be Prepared to Assist During Calving: Part 1

You should provide assistance immediately if you notice an abnormal presentation of the calf (AKA back feet, only one leg, etc.) or when there is no progress after 30 minutes for a cow or 60 minutes for a heifer.

COF Confirms Heavy Front-end Numbers, Tighter Feeder Cattle Supply
COF Confirms Heavy Front-end Numbers, Tighter Feeder Cattle Supply

Friday's Cattle on Feed was not expected to create any additional near-term market volatility. Yet, a closer analysis finds heavy front-end numbers along with signals the feeder cattle supply is tightening.

Cattlemen’s Beef Board Releases 2021 Annual Report
Cattlemen’s Beef Board Releases 2021 Annual Report

The Cattlemen’s Beef Board (CBB) has released its official 2021 Annual Report including information about projects and results within each of the organization’s program areas.

Hulett: Another Setback for Feeders
Hulett: Another Setback for Feeders

The Russia-Ukraine conflict produced another set-back for fed cattle last week. The industry is hoping this week will bring less volatility in the markets.

Profit Maximization for Cattle Producers
Profit Maximization for Cattle Producers

With revenues and costs rising, cattle producers must adjust cattle production and marketing to maximize profits. 

BT_Feedlot_Cattle_Backgrounding
Cash Cattle Edge Higher, Cattle on Feed Up 1%

Cash cattle saw average prices move slightly higher for the week while CME futures tumbled lower. USDA’s reported cattle on feed February 1 inventory was the highest for that month in the series going back to 1996.

Maximizing Crop Profits Under Limited Water
Maximizing Crop Profits Under Limited Water

Researchers have adapted a crop model to use in the High Plains to simulate crop water use and corn yield that can help producers adjust center-pivot irrigation strategies and maximize profitability with limited water.

Steve Cornett
Cornett: Stewardship and Sustainability Will Influence Price Discovery

Taking a detour into how stewardship and sustainability play a role in the future of cattle marketing, Steve Cornett offers the fourth installment of a who-knows-how-many series on proposals to reform cattle markets.

NCBA Pleased to See Next Steps in Processing Capacity Funding
NCBA Pleased to See Next Steps in Processing Capacity Funding

USDA announced the availability of up to $215 million in grants and resources as part of a continued effort to strengthen the meat and poultry processing sector and create a more resilient food supply chain.

Medical Breakthrough Could Help Produce More Beef
Medical Breakthrough Could Help Produce More Beef

Bos indicus cattle lag in their reproductive efficiency, something researchers at Texas A&M are trying to help fix with a recent medical breakthrough.

BT_Feeder_Cattle
Putin Just Cost You $35 Per Head

Cattle markets were hit hard Thursday on news of Russia's invasion of Ukraine. Higher grain prices drove feeder cattle prices as much as $5 lower on CME feeder cattle futures and more than $2 lower for CME Live cattle.

Koontz: Tightening Supplies
Koontz: Tightening Supplies

The strong volumes of fed slaughter suggest the large number of long-fed cattle are being worked through. Tightening supplies are being revealed and demand in the beef market is nothing short of incredible.

Nevil Speer
Speer: Business First, Market Second

The increased use of alternative marketing arrangements has allowed feedlots to spend less effort and energy on guessing the market – and more work dedicated to consistent throughput, Nevil Speer says.

BT_Calving
Three Tips To Get Ready For Calving Season

Help make your calving season as successful as possible by ensuring adequate colostrum, preventing cold stress and having a calving kit at the ready.

Hulett: Cash Moves Higher
Hulett: Cash Moves Higher

Cattle feeders saw active participation from all packers last week which helped push prices higher for a fourth consecutive week. Prices in the North remain at a premium.

Peel: Cattle Cycle Scenario 2: Drought Abates
Peel: Cattle Cycle Scenario 2: Drought Abates

If drought is not a limitation in 2022, will cattle producers continue herd liquidation? The answer will be determined by what cattle producers want to do and can do relative to cow culling and heifer retention.

Active Trade Pushes Cash Cattle To Seven-Year Highs
Active Trade Pushes Cash Cattle To Seven-Year Highs

Cash fed cattle prices traded higher for a fourth-consecutive week, reaching the highest average price since August of 2015.

Nalivka: Are Cattle Markets Headed to 2014 Prices or Higher?
Nalivka: Are Cattle Markets Headed to 2014 Prices or Higher?

Cattle prices are improving in all regions as cattle numbers have declined. Expansion and continuation of the current drought could cut cattle numbers even further and produce higher cattle prices.

Trailblazers Announces Inaugural Group of Beef Spokespeople
Trailblazers Announces Inaugural Group of Beef Spokespeople

The new Trailblazers program takes advocacy to an unprecedented level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.

Progressive Leadership Earns Five Rivers Cattle Feeding the 2022 BQA Feedyard Award
Progressive Leadership Earns Five Rivers Cattle Feeding the 2022 BQA Feedyard Award

The world’s largest cattle feeder, Five Rivers Cattle Feeding recognizes the importance of being a leader and an advocate for the beef industry – Kuner Feedlot wins 2022 BQA Feedyard Award.