International Genetic Solutions Debuts New Informational Resource
International Genetic Solutions (IGS) recently unveiled a new information resource and video platform for important beef industry topics pertinent to producers’ bottom lines — and it's kicking off in honor of National Ag Week. The goal is to consolidate relevant information for commercial cattlemen into one, easily accessible place.
“Our core competency at International Genetic Solutions is communicating credible and valuable genetic predictions to commercial producers,” says Chip Kemp, IGS Director of Commercial and Industry Operations. “It’s come to our attention that we can communicate more effectively through a channel that is in-house, that allows us to distribute content in a timelier fashion, and to archive that content over time.”
Kemp explains the platform will offer a range of topics and trusted guest speakers who offer in-depth commentary about some of the industry’s most pressing issues.
“Our first feature is a bovine heart health series. It puts together the greatest experts in the business in trying to understand the current concerns with bovine congestive heart failure,” Kemp says. “Many of our television productions will also be included on this platform, ranging from in-depth discussions about maternal longevity, to beef sustainability, to various breed composition issues.”
IGS hopes to provide commercial cattlemen with a “one-stop-shop” for their informational needs, instead of browsing multiple resources. In-depth presentations and panel discussions will be highlighted, offering a deeper exploration of the latest issues and trends.
“Our goal is to make this readily accessible, simple and easy,” Kemp explains. “Somebody who has spent all day calving in the mud, or somebody that’s putting up hay late into the summer or breaking ice in the middle of the winter hasn’t got time to navigate some difficult platform. And our job is to provide decision-support tools.”
IGS is an unprecedented collaboration between leading beef breed associations and partners to advance selection tools and producer profitability. The organization is also home to the nation’s largest multi-breed beef cattle evaluation as well as the IGS Feeder Profit Calculator and other tools.
“Information is power,” Kemp says, “and this platform reflects our core mission of providing cattlemen and women the information and tools they need to be successful.”
Visit internationalgeneticsolutions.com to learn more and to access the video platform.
